The Heartland Red Foundation was created by our caring team as a way to give back to the communities that have shaped the company’s success. Through a variety of charitable initiatives, events, and outreach programs, the foundation strives to make a meaningful difference and cultivate a culture of generosity and community support.
Our Mission
The Heartland Red Foundation is committed to giving back to the communities that have supported Heartland Roofing, Siding, and Solar, improving quality of life through meaningful contributions and transformative initiatives.
Our Vision
To us, a home is more than just a house with all its pieces. Together with donors and partners, we aim to build strong connections in the communities that have done so much to support our business and teams.
Our Values
We are a Heartland family.
Families can depend on one another. Heartland partners with the right people and brings them into our family with great care and consideration. We treat our employees and our customers as family and join together with mutual care, respect, and teamwork.
We act with integrity.
We act with honesty and authenticity with our employees, vendors, and customers. We encourage accountability and open communication to act as trusted advisors. We are straightforward and honor our commitments. Every time.
We innovate for continued improvement.
We energetically strive to innovate and problem solve both personally and professionally. We believe that excellence is never stagnant. Championing ourselves and others to efficiently achieve results is our passion. We never settle for mediocrity.
We own it.
We own our work from start to finish. That means if we make mistakes, we fix them, and we take pride in the work we put in day in and day out.
Roofing & Siding Giveaway Nomination
Give the Gift of A Free Roof!
The Heartland Red Foundation is giving away a FREE roof to a deserving military or first responder. We are partnering with Giving Back Outdoors to show our appreciation for those who served and protected our communities. If you know someone who deserves this, we want to hear their story! The deadline to nominate is September 21st.
Recent Articles
Explore Our Blog
7 Minute Read
October 29,2026
Window Leaking When It Rains? What Iowa Homeowners Should Know
A window that leaks when it rains is usually a water management problem, not a glass problem. Water is getting past the caulk, flashing, siding, or trim around the window,…
5 Minute Read
October 28,2026
Des Moines, IA Roof Replacement Cost: FAQ for Homeowners
Roof replacement cost Des Moines IA homeowners face depends on far more than square footage, because material, roof pitch, labor, and the condition of your existing roof all move the…
11 Minute Read
October 26,2026
Vinyl Siding Repair: Common Damage & When to Call a Pro
Vinyl siding repair is a common need for homeowners, because even the most popular and durable siding material takes a beating from Iowa's storms, temperature swings, and everyday wear. Cracks,…
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