The Heartland Red Foundation was created by our caring team as a way to give back to the communities that have shaped the company’s success. Through a variety of charitable initiatives, events, and outreach programs, the foundation strives to make a meaningful difference and cultivate a culture of generosity and community support.
Our Mission
The Heartland Red Foundation is committed to giving back to the communities that have supported Heartland Roofing, Siding, and Solar, improving quality of life through meaningful contributions and transformative initiatives.
Our Vision
To us, a home is more than just a house with all its pieces. Together with donors and partners, we aim to build strong connections in the communities that have done so much to support our business and teams.
Our Values
We are a Heartland family.
Families can depend on one another. Heartland partners with the right people and brings them into our family with great care and consideration. We treat our employees and our customers as family and join together with mutual care, respect, and teamwork.
We act with integrity.
We act with honesty and authenticity with our employees, vendors, and customers. We encourage accountability and open communication to act as trusted advisors. We are straightforward and honor our commitments. Every time.
We innovate for continued improvement.
We energetically strive to innovate and problem solve both personally and professionally. We believe that excellence is never stagnant. Championing ourselves and others to efficiently achieve results is our passion. We never settle for mediocrity.
We own it.
We own our work from start to finish. That means if we make mistakes, we fix them, and we take pride in the work we put in day in and day out.
Roofing & Siding Giveaway Nomination
Give the Gift of A Free Roof!
The Heartland Red Foundation is giving away a FREE roof to a deserving military or first responder. We are partnering with Giving Back Outdoors to show our appreciation for those who served and protected our communities. If you know someone who deserves this, we want to hear their story! The deadline to nominate is September 21st.
Recent Articles
Explore Our Blog
12 Minute Read
July 17,2026
Metal Roof Colors: 8 Popular Options & How to Choose
Metal roof colors do far more than set the look of your home; the shade you choose affects energy efficiency, curb appeal, resale value, and how well the roof hides…
12 Minute Read
July 15,2026
Seamless Gutter Installation: Fewer Joints, Fewer Leaks
Seamless gutter installation solves the single biggest weakness of traditional gutters by removing the joints where leaks almost always begin. Instead of bolting together short pre-cut sections, a seamless system…
13 Minute Read
July 13,2026
Hail Damage Roof Repair (How to Spot It & What Happens Next)
Hail damage roof repair often starts with a problem you cannot even see from the ground, which is exactly what makes it so easy to overlook until a small bruise…