An Organization That Gives Back

Our Mission

The Heartland Red Foundation is committed to giving back to the communities that have supported Heartland Roofing, Siding, and Solar, improving quality of life through meaningful contributions and transformative initiatives.

Our Vision

To us, a home is more than just a house with all its pieces. Together with donors and partners, we aim to build strong connections in the communities that have done so much to support our business and teams.

Our Values

We are a Heartland family.

Families can depend on one another. Heartland partners with the right people and brings them into our family with great care and consideration. We treat our employees and our customers as family and join together with mutual care, respect, and teamwork.

We act with integrity.

We act with honesty and authenticity with our employees, vendors, and customers. We encourage accountability and open communication to act as trusted advisors. We are straightforward and honor our commitments. Every time.

We innovate for continued improvement.

We energetically strive to innovate and problem solve both personally and professionally. We believe that excellence is never stagnant. Championing ourselves and others to efficiently achieve results is our passion. We never settle for mediocrity.

We own it.

We own our work from start to finish. That means if we make mistakes, we fix them, and we take pride in the work we put in day in and day out.