Roofing, Siding, Gutters and Fascia/Soffit/Wraps Job for Joseph
Case Study: Full Exterior Transformation in Ames, Iowa
Project Overview
- Type of Project: Roofing, Siding, Soffit, Fascia, Gutters, Wraps
- Client’s Initial Challenge: Storm damage left the home in need of major repairs. The roof, siding, and exterior features all showed wear, and the homeowner wanted a fresh, durable update.
- Location: Ames, Iowa
- Timeline:
- Initial Contact & Inspection: April 2023
- Work Start: May 2023
- Project Completion: June 2023
Client’s Goals and Concerns
Joseph wanted more than just repairs—they wanted peace of mind. Their goals included:
- Restoring the home’s exterior after storm damage.
- Ensuring the roof and siding would protect the home for years to come.
- Achieving a refreshed look with a modern color scheme.
One concern they raised was having multiple points of contact throughout the project. They wanted consistent communication and a smooth process from start to finish.
Our Approach and Solutions
At Heartland, we know how important it is to keep homeowners in the loop. To address any concerns, we:
- Assigned a dedicated project manager to coordinate between crews and the family.
- Scheduled each trade (roofing, siding, soffit/fascia, gutters) to flow seamlessly with minimal disruption.
- Used Owens Corning roofing materials for durability and long-term protection.
- Installed updated siding and fresh trim wraps to give the home a bold new look.
Our focus wasn’t just on completing the work—it was about building trust every step of the way.
Implementation Process
From inspection to completion, here’s how the project came together:
- Inspection & Planning: Our team documented storm damage and worked with insurance.
- Roofing: Old shingles were removed, and a brand-new Owens Corning roofing system was installed. Proper flashing and ridge venting were added to ensure long-lasting protection.
- Siding & Soffit/Fascia: New siding, soffit, and fascia were installed, along with updated wraps for a clean, finished look.
- Gutters: Seamless gutters were added to protect the foundation and keep water moving away from the home.
- Final Walkthrough: Crews inspected every detail with the homeowner, ensuring quality and satisfaction.
Before & After
- Before: The home had light gray siding that had faded over time, with storm damage visible in multiple areas.
- After: A complete transformation—bold new blue siding paired with crisp white trim and a dark roof. The refreshed exterior not only improved curb appeal but also gave the home stronger protection.
Results and Outcomes
- Tangible Results: A fully restored home exterior that’s both beautiful and durable.
- Client Reaction: During the walkthrough, Joseph shared that they were pleased with the quality of work and how the project was handled. They especially appreciated the cleanup and attention to detail.
- Follow-Up Service: Bug screen replacements and warranty coverage were included, giving the family peace of mind.
- Timeline Adherence: The project was completed within the planned timeframe, even with multiple trades involved.
What Set Us Apart
In the Heartland, we show up when our neighbors need us most. What made this project stand out was:
- Full-Service Capability: Not many companies in Iowa handle roofing, siding, gutters, and trim all under one roof—but we do.
- Attention to Detail: From soffit repairs to proper flashing, no small detail was overlooked.
- Community Mindset: We treated this project like it was our own home—because in the Heartland, that’s just how we do things.
This Ames home is now fully protected, modernized, and ready for the future—proof that even after storm damage, a home can come back stronger than ever.
Team Members on this project

Before
